Christian Benini began his career as a portrait photographer and then went on to specialise in fashion and publicity photography. He has worked in close conjunction with advertising agencies and fashion houses in Italy, the UK and the USA. Over the years he has honed a precise interest in photography of interiors. In 2005 his intuition inspired him to create Wall&decò: upon reproducing an image for use as a backdrop on a photography set, he perceived its remarkable decorative value, versatility and potential for use in the furnishing world. This marked the start of a contemporary wallpaper collection for interiors which was then extended to embrace outdoor areas and damp indoor environments, redefining the stylistic elements of wall decorations by proposing blow-ups and macro-images as alternatives to patterns and geometries.