
Coupdefoudre Rug
Designer:
Evolution 21
The Coupdefoudre Rug by JOV Design is defined by layered textures and deliberate contrasts that give the surface a sense of movement. Stripes of soft tufted wool are set against grizzly wool enriched with subtle lyocell highlights, catching light through varied pile heights. The ground introduces a gently worn effect, achieved through a mix of cut and loop techniques.
Please contact us at custom-made@thecollectional.com to explore further.



The Coupdefoudre Rug by JOV Design is defined by layered textures and deliberate contrasts that give the surface a sense of movement. Stripes of soft tufted wool are set against grizzly wool enriched with subtle lyocell highlights, catching light through varied pile heights. The ground introduces a gently worn effect, achieved through a mix of cut and loop techniques.
Please contact us at custom-made@thecollectional.com to explore further.


JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:








