Flora Rug
Designer:
JOV Design
The Flora Rug by JOV Design explores material contrast through a composed and tactile surface. Crafted from a blend of wool and lyocell, the design layers thin and thick wool yarns to create depth and variation. Matte wool textures are balanced by the subtle sheen of lyocell, which softly reflects light.
Please contact us at custom-made@thecollectional.com to explore further.
The Flora Rug by JOV Design explores material contrast through a composed and tactile surface. Crafted from a blend of wool and lyocell, the design layers thin and thick wool yarns to create depth and variation. Matte wool textures are balanced by the subtle sheen of lyocell, which softly reflects light.
Please contact us at custom-made@thecollectional.com to explore further.
JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:
