
Forma Gradient Rug
Designer:
JOV Design
The Forma Gradient Rug by JOV Design builds on the Forma series through dense wool tufting shaped by direction and hand carving. Thick yarns are worked with precision to create layered lines and varied pile heights across the surface. Horizontal lower piles contrast with vertically tufted higher sections, reinforcing a clear perpendicular rhythm.
Please contact us at custom-made@thecollectional.com to explore further.




The Forma Gradient Rug by JOV Design builds on the Forma series through dense wool tufting shaped by direction and hand carving. Thick yarns are worked with precision to create layered lines and varied pile heights across the surface. Horizontal lower piles contrast with vertically tufted higher sections, reinforcing a clear perpendicular rhythm.
Please contact us at custom-made@thecollectional.com to explore further.



JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:








