
Forma Rug
Designer:
JOV Design
The Forma Rug by JOV Design is crafted from soft wool and shaped through density, direction, and handwork. Thick yarns are densely tufted and carefully hand carved to create pronounced lines and layered levels across the surface. Lower piles run horizontally, while higher piles are tufted vertically, reinforcing a subtle perpendicular rhythm.
Please contact us at custom-made@thecollectional.com to explore further.





The Forma Rug by JOV Design is crafted from soft wool and shaped through density, direction, and handwork. Thick yarns are densely tufted and carefully hand carved to create pronounced lines and layered levels across the surface. Lower piles run horizontally, while higher piles are tufted vertically, reinforcing a subtle perpendicular rhythm.
Please contact us at custom-made@thecollectional.com to explore further.




JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:








