
JO Rug
Designer:
JOV Design
The Jo Rug by JOV explores visual distortion through a layered grid of horizontal bands and softened tonal shifts. Its abstract composition recalls fragmented reflections or blurred movement, where dark linear forms dissolve into lighter surrounding fields. Framed within a defined border, the rug balances graphic structure with atmospheric transitions, creating a surface that feels both rhythmic and fluid.
Please contact us at custom-made@thecollectional.com to explore further.






The Jo Rug by JOV explores visual distortion through a layered grid of horizontal bands and softened tonal shifts. Its abstract composition recalls fragmented reflections or blurred movement, where dark linear forms dissolve into lighter surrounding fields. Framed within a defined border, the rug balances graphic structure with atmospheric transitions, creating a surface that feels both rhythmic and fluid.
Please contact us at custom-made@thecollectional.com to explore further.





JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:








