
MIMI Rug
Designer:
JOV Design
The MIMI Rug by JOV translates rhythmic repetition into a softened geometric composition, where vertical bands dissolve into blurred tonal transitions. Its layered pattern evokes the movement of light through shadow, creating a sense of depth and visual vibration across the surface. Framed by a defined border, the rug balances structure with fluidity, allowing the composition to shift between graphic precision and atmospheric abstraction.
Please contact us at custom-made@thecollectional.com to explore further.








The MIMI Rug by JOV translates rhythmic repetition into a softened geometric composition, where vertical bands dissolve into blurred tonal transitions. Its layered pattern evokes the movement of light through shadow, creating a sense of depth and visual vibration across the surface. Framed by a defined border, the rug balances structure with fluidity, allowing the composition to shift between graphic precision and atmospheric abstraction.
Please contact us at custom-made@thecollectional.com to explore further.







JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:








