
SOSO Rug
Designer:
JOV Design
The SOSO Rug by JOV is defined by its fluid silhouette and layered tonal composition, creating a landscape of soft transitions and organic movement. Handcrafted in New Zealand wool, the rug explores depth through subtle shifts in texture and color, moving from warm ivory tones to deep earthy browns. Its irregular contours and sculptural presence allow the piece to function as both a grounding surface and an expressive spatial element.
Please contact us at custom-made@thecollectional.com to explore further.






The SOSO Rug by JOV is defined by its fluid silhouette and layered tonal composition, creating a landscape of soft transitions and organic movement. Handcrafted in New Zealand wool, the rug explores depth through subtle shifts in texture and color, moving from warm ivory tones to deep earthy browns. Its irregular contours and sculptural presence allow the piece to function as both a grounding surface and an expressive spatial element.
Please contact us at custom-made@thecollectional.com to explore further.





JOV
Belgium
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:








