JOV
JOV’s story begins with a deep-rooted design philosophy that celebrates the harmony between nature, craftsmanship, and contemporary aesthetics. Founded in Belgium in 2001 by Jo Vandenbussche, JOV was inspired by a desire to create rugs that are both unique and enduring, blending pure natural materials with timeless design. Jo’s vision was clear from the start:
This commitment to artistic integrity, personal meaning, and tactile excellence laid the foundation for everything JOV produces.
The brand’s journey has always been one of innovation and dedication to quality. Beginning with hand-tufted rugs crafted in Portugal from meticulously sourced wool and Belgian linen, JOV quickly established itself as a leader in bespoke, made-to-order luxury. Every rug is created as a “journey of visions” through landscapes of color, texture, and atmosphere, each piece telling its own story and designed for lasting comfort and beauty.
Featured products
Monday to Friday 10:00 – 18:00
Eden House, Al Satwa
Jumeirah Garden City - 41st St - Al Satwa
Dubai, United Arab Emirates