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Vitra

Vitra – founded by Willi and Erika Fehlbaum, the owner of a shopfitting business – entered the furniture market in 1957 with the licensed production of furniture from the Herman Miller Collection for the European market - primarily designs by Charles and Ray Eames and George Nelson. In 1967 the company introduced the Panton Chair by Verner Panton – the first cantilever chair out of plastic. In 1977 Rolf Fehlbaum took over the management of Vitra. In 1984 the partnership that had been formed with Herman Miller was terminated by mutual consent. Subsequently, Vitra obtained the rights to designs by Charles and Ray Eames and George Nelson for Europe and the Middle East.

Today, Vitra's product line consists of designer furniture for use in offices, homes and public areas. In 2002, the company took in the realm of domestic living. Launched in 2004, the Home Collection includes classic furniture design pieces by Charles and Ray Eames, George Nelson, Verner Panton, Alexander Girard and Jean Prouvé, as well as the works of designers such as Antonio Citterio, Jasper Morrison, Alberto Meda, Maarten van Severen, Ronan and Erwan Bouroullec, Hella Jongerius and BarberOsgerby.

THE BRAND

Vitra is a Swiss family-owned furniture company with headquarters in Birsfelden, Switzerland. It is the manufacturer of the works of many furniture designers. Vitra is also known for the works of notable architects that make up its premises in Weil am Rhein, Germany, in particular the Vitra Design Museum.

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